The Korvette Supermarkets

As mentioned previously, one of the key initiatives undertaken by the larger supermarket chains in the late 50’s/early 60’s was to expand into the area of non-food, general merchandise offerings. The reverse was true with a number of discount chains as well, including E.J. Korvette, the nation’s hottest and most successful discount store chain at the time. Korvette went about it a bit