"Have A Nice Day" at Wards!

“Like, wow, Montgomery Ward!” read the headline in a March 1970 Business Week article. The article chronicled Wards’ quest for relevance with the coveted 18 to 34 age bracket, and by all appearances they were starting to break through. These efforts encompassed both of Wards’ main lines of business – the legendary catalog and the (now almost exclusively mall-based) stores.On the

The Newly Repackaged Wards

More than eight years had passed, and during that time Montgomery Ward had been largely successful in reinventing its image. Once best known for dowdy downtown stores with green awnings, few services and a highly eccentric company president, the public perception of Wards now reflected an operator of large, modern stores with auto centers, charm schools and fashion shows - a good fit for