When It Was Penneys

For most of their first sixty years of existence, the signs out front read “J.C. Penney Company” or “J.C. Penney Co.” in “black and mustard yellow“ as Time Magazine described them in 1965. Straightforward and prosaic these signs were, with the exception of some nice deco versions in the 1940’s. From 1971 until earlier this year, it was “JCPenney” in Helvetica, a much-loved classic in its own

Holiday Inn - The World's Innkeeper

The "Great Sign" combines with a rooftop sign to form a powerful image, 1972.Rarely has a commercial icon been so appropriately named as “The Great Sign” of Holiday Inn. It was “great” in multiple senses of the word. Great in size - the standard version stood a titanic five stories tall and sixteen feet wide. Great in impact – striking green, orange and yellow colors by day, a blaze of