What's in a Name?

Not long ago it dawned on me that throughout this site’s
existence, over six years now, I’ve never taken the time to explain the origin
of its name. You see, the phrase “Pleasant Family Shopping” is associated with
my earliest retail memories – it’s among my earliest memories of any kind, in
fact.



From 1962 through the mid-70’s, the phrase appeared on the
facade of nearly all Jewel-Osco