"Have A Nice Day" at Wards!

“Like, wow, Montgomery Ward!” read the headline in a March 1970 Business Week article. The article chronicled Wards’ quest for relevance with the coveted 18 to 34 age bracket, and by all appearances they were starting to break through. These efforts encompassed both of Wards’ main lines of business – the legendary catalog and the (now almost exclusively mall-based) stores.On the