Breakfast at Korvettes

In 1962, Korvette opened a store that not only gained the company national publicity but proved to be hugely profitable in its own right, and also helped cement the direction of a major part of Korvette’s merchandising going forward. I’m referring to the famous eight-floor “Fifth Avenue Korvettes”, which opened on July 24, 1962 at the corner of Fifth Avenue and 47th Street in the heart of