Matchless Memories of Mammoth Mart

The word “mammoth” calls to mind something big, huge, out of the ordinary. So the giant new discount stores must have seemed to folks who were used to shopping at the traditional “five and ten” - type variety stores that were a fraction of their size. It only makes sense, then, that one of these new “discount houses”, the upstarts of the retailing world, would adopt a “mammoth” as its trademark.