General Cinema Refreshments, 1966

Prior to the 1960’s, concession sales in theatres were not a universal thing, and before the 1950’s, they were rare indeed. It was thought that eating or drinking inside a theatre violated a sense of decorum. General Cinema was no exception to this practice, selling refreshments in its drive-ins but not in its enclosed theatres, or “hardtops”, as they were nicknamed within the industry by that