J.C. Penney, King of the Soft Goods

Reaching its silver anniversary in 1927, the J.C. Penney
Company found many reasons to celebrate. The amount of Penney stores had more
than doubled since 1920 to more than 750 locations “in practically every State
in the Union” according to the New York Times (close to it - 45 of the then 48 states),
and annual sales of nearly $116 million.  





By this time the founder himself, James Cash