The Subtleties of Signage

I don’t know about you, but I find the gaudy retail signs of recent years to be a real turn-off. Today's four-foot tall wooden eyesores or stacked-stone monstrosities always leave me longing for a simpler time - when understatement was the word of the day.Take the sign shown above, for example. Notice how the gentle earth tones, orange and green, blend seamlessly into the surrounding landscape.