Putting the "Pacific" in "A&P"

On May 2, 1930, A&P opened nine stores in the greater Los Angeles area, their first units on the West Coast. Seventy years after the company’s founding, the famous name – The Great Atlantic & Pacific Tea Company – became a statement of fact, and of the long-awaited realization of a dream. An article in the previous day’s Los Angeles Times quoted A&P president John Hartford, who had