A New Day For Wards

Shown above are some Montgomery Ward stores from the late 1950’s. They are among the first stores the company opened after a 17-year moratorium on new construction. Radically different from the quaint, outdated stores that Wards shoppers (a steadily decreasing cohort through the 50’s) were familiar with, they represent a herculean effort to reintroduce and redefine Montgomery Ward in the eyes