A Streamlined Approach For Ralphs

After adding a flurry of new stores in the late 1920’s, Ralphs settled into a slower expansion mode, opening an average of one new store a year. By the mid-thirties, the chain was once again ready to crank up the pace. The new Ralphs stores, though very different in appearance from those that went before, were striking indeed in their own right.Ralphs’ architect of choice, once again, was