Frozen Food - It Just Tastes Expensive!

A circa 1964 shot of a frozen food case in a Chicago-area Jewel Food Store. The title of this post is taken from a Banquet frozen pie ad from about the same time. Clarence Birdseye, the pioneer of frozen food technology, had first marketed his frozen foods in 1930. By the 1960’s, a dizzying array of frozen vegetables, desserts and full meals (that great American institution, the TV Dinner)