Mrs. Chicago Shows Jewel The Way!

“What changes would you make, Mrs. Chicago – if you had your way? What is your idea of a perfect food store?” asked Jewel of Chicago’s homemakers, seeking ideas on how to transform their recently acquired , middling chain of former Loblaw stores into a grocery shoppers’ nirvana.18,389 women answered the call.And Jewel responded.The greatest thing about this May 1934 full page ad, beyond the cute