Navigating the Stop & Shop

Here are a couple of nice 1960 interior views of Stop & Shop’s Natick, Massachusetts store. In addition to the great use of color and the classy design scheme (standard for S & S at the time), they also show a wall-length store directory – something that was a very common feature of chain supermarkets from the 1940’s through the sixties. These directories are now very rarely seen, the valuable