Safeway's Wonderful World of Color

“Color does brighten things up, doesn’t it?” Walt Disney asked the television audience in the opening minutes of his first Color TV broadcast in 1961. Well, it was true for Disney’s “Wonderful World of Color”, and it was also true for Safeway and many other leading supermarket chains throughout the 1950’s and into the early 60’s. Pastel colors were used to great effect in this 1953 Portland,