Jewel's Downstate Cousin

In 1957 Jewel acquired Eisner Food Stores, a 43-store chain of supermarkets with operations in downstate Illinois (primarily Champaign and Springfield) and Western Indiana. Within a few years, the Eisner stores began to closely resemble Jewel in both appearance and marketing strategies, although Eisner continued to be managed from Champaign.By the early 60's, the company realized that Eisner's